“If you analyze the function of an object, its form often becomes obvious.”
The words of Professor F. A. Porsche: a thought as novel as it was compelling and which has inspired countless creatives till the present day - more than four decades later. The vision behind it: a design language that is functional and reduced to the essentials, yet for this very reason intuitively triggers emotions. The creative output of the Porsche Design Studio bespeaks a firm conviction: every creation, from the smallest accessories, through articles of daily use, all the way to entire living environments, can become a timeless classic.
Porsche Design has followed the same authentic and uncompromising principle since 1972: functional, timeless, and purist design driven by innovation. The luxury brand offers seasonal women’s & men’s ready-to-wear collections, exquisite timepieces, iconic eyewear, a high-tech sport collection, luggage and small leather goods, writing tools, and state-of-the-art electronics such as the award-winning P’9982 Porsche Design Smartphone by BlackBerry.