Roberto Cavalli became a true fashion star of the 90s, a phenomenon that-according to informed observers-was destined to last for a long time, as it was built on the pillars of lifestyle rather than the quicksand of passing trends. Imagination and creativity merged with research and technology. The typical Cavalli prints became increasingly modern. Even the classic animalier turned into a true distinctive mark that continuously recreated itself through new contemporary forms. In 1998, he launched ‘Just Cavalli’ to showcase the contemporary sight in fashion and lifestyle.